Branding shifts to second phase

Kate Froehlich, Executive Editor
February 11, 2010

Four months after the rollout of the brand campaign, which consisted of the words “compelling,” “considerate,” and “uncompromising,” the second stage is set to begin: utilizing the brand protocols. The protocols, said President Richard O’Hara, “are guidelines to live the brand.” The... Read more »

Board member reflects on button branding

Kate Froehlich, Executive Editor
January 29, 2010

To celebrate the last Board of Trustees marketing subcommittee meeting before the holiday season, committee chair Rachael Rice, class of ’88, brought in a cookie cake sporting the words “Have a compelling Christmas,” much to the amusement of her peers. “Those words [compelling, considerate,... Read more »

School introduces new tagline

Kirby Browning, Copy Editor
October 16, 2009

The “heart and soul” of John Carroll has been identified in three simple words: compelling, considerate, and uncompromising. John Carroll has been and continues to undergo many changes as the new year progresses. The change that has been the most publicized this year has been the new school tagline.... Read more »